We've collaborated with the exceptionally talented musician
Joy Crookes to set the stage for the launch of the new Lexus UX
campaign in Europe. This campaign, spanning the entire continent,
embodies a social-first approach that connected with a vibrant,
untapped audience.

Role: Concept + Art/Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Iconoclast
Director: Amara Abbas
Cinematographer: Oliver Millar
Editor: Emma Backman
Sound: Raphaël Ajuelos
Colourist: Mikey Rossiter