Joy Crookes x Lexus

Lexus

2022




We've collaborated with the exceptionally talented musician
Joy Crookes to set the stage for the new Lexus UX launch in
Europe. This campaign, spanning the entire continent,
connected with a vibrant, untapped audience.

Role: Concept + Art/Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Iconoclast
Director: Amara Abbas
Cinematographer: Oliver Millar
Editor: Emma Backman
Sound: Raphaël Ajuelos
Colourist: Mikey Rossiter