"Everyday Extraordinary" is the new creative platform created to launch
the Lexus LBX. The film is the foundation of a generative project that
allowed artists from different disciplines to augment, remix, and reshape
the work. Rooted in contemporary visual culture, the platform will
continuously evolve to engage the audience in extraordinary ways.

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris
Original Music by James Blake - I Want You to Know