For Lexus’ return as a partner of the ATP TOUR, we created this campaign
as the first step in an evolving journey for the brand. Through a series of films
and a presence across tournaments and digital platforms, we celebrate the
obsession with detail—because in both tennis and Lexus craftsmanship,
it’s the smallest details that lead to greatness.

Role: Creative Direction
Agency: The&Partnership
Production Company: Blur Films
Director: Nono + Rodrigo
Cinematographer: Albert Salas

Photographer: Sebastien Staub