"Everyday Extraordinary" is the new creative platform created to launch
the Lexus LBX. This generative project allowed artists from different
disciplines to augment, remix, and reshape the launch campaign film.
Rooted in contemporary visual culture, the platform will continuously
evolve to engage the audience in extraordinary ways.

Role: Creative Direction + Music Supervision
Agency: The&Partnership
Production Company: Smile
Director: Amber Grace Johnson
Cinematographer: Steve Annis
Editor: Giacomo Prestinari
Colourist: Arthur Paux & Salman Laudier
Sound: Factory & Idea Sonora
VFX: Mathematic Studio Paris
Original Music by James Blake - I Want You to Know

Making the Extraordinary

Role: Creative Direction + Artist Curation
Agency: The&Partnership
Production Company: HOGARTH
Director: Roberto Pérez
Cinematographer: Álvaro Troconiz
Editor: Pablo Marchetto
Colourist: Javier García Monserrat
Sound Engineer: Rodrigo De Castro
VFX Editor: Lluis Gratacos
Original Music by James Blake - I Want You to Know

Featured artist: Andreas Wannerstedt